Seth Godin understands viral marketing. In fact, he wrote the book on it! He's also the author of may other books on business and marketing, including:

• Permission marketing: turning strangers into friends, and friends into customers
• All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

and his latest...

• Meatball Sundae: Is Your Marketing out of Sync?

The book I'm recommending today is one he offers as a free download! It's called "Unleashing the Ideavirus" and you can have the entire 197 page book for free courtesy of Seth Godin himself. ...continue reading »